Todd Radom is a designer, sports branding expert, and writer. His work includes the official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the 2014, 2016, and 2018 MLB All-Star Games, the graphic identities of multiple Major League Baseball teams—including the Washington Nationals and Los Angeles Angels—and league, team identity, and branding for Ice Cube’s BIG3 basketball league. Among the leading creators in the professional sports industry, his three decades of work have resulted in some of the most familiar icons of our popular culture.
Born in New York City, Todd is a fourth-generation working artist. He has been inspired and intrigued by the iconography and visual culture of American sports, particularly baseball, since childhood. He attended the School of Visual Arts and earned a BFA in Graphic Design.
Todd is regarded as an expert on design for professional sports, the aesthetics of baseball, and the dynamics of brand loyalty between consumers and professional sports franchises. He regularly speaks to design groups, professional conferences, and colleges about his work and creative career. He has provided commentary about sports logos and branding for ESPN, National Public Radio, and The New York Times. In addition, he has been profiled or quoted in numerous publications including the Washington Post, Los Angeles Times, Philadelphia Inquirer, Chicago Tribune, Sports Illustrated, The Athletic, and Sporting News. Radom is the author of “Winning Ugly: A Visual History of Baseball’s Most Unique Uniforms,” and co-author of “Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms.” In 2015, Todd served as co-curator of “The Sports Show” at the SVA Chelsea Gallery in New York, a sports-themed exhibition of more than 140 works from 32 different artists, representing a range of creative disciplines. His work was included in the Worcester Art Museum’s 2021 exhibition, “The Iconic Jersey: Baseball x Fashion,” the first exhibition solely devoted to the baseball jersey in an art museum.
Todd currently serves as Chairman of the Board of the SVA Alumni Society. He also volunteers for the Baseball Assistance Team, an organization dedicated to assisting members of the professional baseball community who are in need.